Google Gets into the Airline Reservation Business - marincamonwarld

Google isn't only rolling out novel privacy changes today; the company is also dipping its toes in the airline reservation business.

Google and partner Mantle Air, a elfin regional carrier based in Hyannis, Mass., announced the airline would be using an air reservation platform built by ITA Software package, which was purchased by Google in July 2010.

According to Cape Air, the ITA reservation platform will apply its travelers:

Easier shopping for one-way, round-tripper and multicity flights and fares.
Mortal-service tools for quickly making changes in reservations and itineraries.
A reservation menstruation that's smooth and fix.

The new reservation system can be accessed at the newly redesigned websites for Mantle Air and Nantucket Airlines. IT replaces a system put into place 48 eld ago.

ITA's platform for Ness Air was built from scratch using standard, scalable technologies, according to Jeremy Wertheimer, the company's vice president for travel.

In the lead-to-go steady interface design makes the system easy to learn and use, he explained. The political platform too patently collects in the flesh information about travelers that is stored in a database so an airway can personalise the service it gives to customers.

In addition, the modular applied science makes information technology easier to exchange the system as an airway's needs change.

What's more, the system is built to shell to support airlines of all sizes.

"Our employees love the system, and we think our passengers volition line up the way they hunt, book and visit be faster, easier and more personal," Cape Air's chief administrator, Dan Wolf, aforesaid in a statement.

Google's leverage of ITA was initially opposed past a coalition of travel businesses, including Expedia, Kayak, Sabre and Fairlogix. The group contended that the deal could result in higher move around prices, fewer travel choices for consumers and businesses and little innovation in online travel hunting.

Accordant to Andantino Ship's company, which named ITA one of the upper 10 innovative companies in transportation in 2010, the software maker's technology is behind 65 percent of every online bookings.

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Source: https://www.pcworld.com/article/468751/google_gets_into_the_airline_reservation_business.html

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